Cultivation of Raw Materials
The nearby farm which supply the Ubi Kayu
Almost the entire supply of raw materials available in the nearby area. Feedstock cultivation systems have been made in the contract between the farmers and the company. Total cultivation covers an area of 80 acres with 90 percent of farmers are still contracting while the remaining 8 percent is the result of his own company and 2 percent are from small-scale farmers. Round cultivation covers 9 months of which 1 acre of producing raw materials for cassava is 9.5 tons, while banana horn is 3 to 3.5 tons. States are on average on a normal day processing of 1.5 to 3 tons per day and the festive season is able to process up to 4 tons a day to reach. However, this data is dependent on the variety of feedstock processed at any one time.
The factory
Production Division
Kitchen frying (manual) 5
Machines (manual) 3
Conveyer (semi-auto) 1 piece
Dryer machine 1 piece
Mixer machine 1 piece
Packaging machine (semi-auto) 2
Packaging machine (manual) 3
Fuel for the stove frying still use diesel, where the average consumption of diesel by 3 tons of raw material 1 day is 370 liters of diesel.
Number of employees also is the 20th of 33 in the production, management and 3 employee for management and 10 employee is in the packaging and sale quota. During the festive season especially Hari Raya Aidilfitri, the number of employees increased by up to 55 people. This is due to increased 1 more shift work time where the entire operating time increased to 16 hours compared to 8 hours.
Capturing the moments with the Kerepek products at the Fazz Enterprise Kerepek House
Sales and marketing
Holding exhibitions shop located near processing plants using brand chips HOUSE where this place is special for packing and sales / marketing only. The types of products under this brand is divided into 2 parts, the product itself and its products products products by other SMEs. Products include products based on their own horn plantain, cassava, sweet potatoes, yams and sukun. SMIs while others provide products apart from the following basic materials ash plantain, onion chips, meruku, a wide variety of traditional cakes and so on. Until now the variety of products sold here reach up to 100 types of products include ready products (fried) and raw (not fried).
Planning company
The Company is committed to maintain and improve the quality of existing products and to diversify and expand its products.
Thus, the company in the short term plans are trying to:
1. Adding raw material crop land. This is because, as previously the company's failure to maintain export products overseas due to a significant shortage of raw materials, and so far even at certain times was also a lack of raw material for the domestic market. The more serious involvement in the supply chain of raw materials could affect the production system cost reduction and a more systematic cultivation.
2. Diversify the types of products on sale. With the increase in the supply of raw materials to the company, the production can be increased and diversified product sales.
3. Build a new factory in accordance with GMP standards (good manufacturing process) and then try to get HALAL and HACCP certification. This is because in order to ensure the quality of products to meet the conditions of export products abroad.
4. Purchase of a new machine is more effective in terms of cost savings and increased productivity. The new machines such as semi-auto frying kitchen complete with temperature control system can reduce the cost of fuel and control the quality of products.
5. Involvement in the domestic marketing more play a role in the promotion, exhibition, and sales roadshows and intensify marketing in electronic media.
Planning for long-term company includes upgrading production and global marketing.
1. The re-branding will give a new breath to the image and compete in the global market.
2. Automatic packing machine purchase can affect the product market. Products can compete with the local and global market with quality, high quality and attractive packaging.
3. Broader marketing mainly exporting products to other countries. With high quality and standard as well as support and HACCP certificate and GMP HALAL can help companies enter the global market and meet the requirements set by some importing countries.
4. The use of more sophisticated machine technology or the use of alternative fuel sources such as electricity consumption, bio-diesel and natural gas as fuel. Using hydraulic system for cooking oil pressure or vacuum system high pressure kitchen.
5. Into other areas on their own or joint ventures with other parties
